On June 13, 2016, Smart and its parent company PLDT unveiled their new logos and identity as part of the company's continuing digital pivot. On April 13, 2016, Smart introduced the first commercial LTE-A Service in Boracay, Aklan. On August 25, 2012, Smart launched the Philippines' first 4G mobile broadband commercial service running on LTE technology. The Netphone was introduced as the world's first smartphone backed by an operator-managed platform. In February 2011, Smart unveiled the Netphone, its own line of Android-compliant smartphones designed for emerging markets at the GSMA Mobile World Congress in Barcelona, Spain. On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary. In compliance with the government's telecommunications program, Smart established a local exchange service in the cities and provinces assigned to it under the 'service area scheme.' The company also obtained licenses to provide international gateway, paging and inter-carrier transmission services.

These were: First Pacific, a Hong Kong-based conglomerate through its Philippine flagship Metro Pacific Investments Corporation and Nippon Telegraph and Telephone of Japan (NTT). In December 1993, Smart commenced commercial operations of its cellular service. The company obtained its congressional franchise in April 1992 and was granted a provisional authority to operate a mobile cellular service in May 1993. Fernando organized Smart (then named Smart Information Technology, Inc.) on January 24, 1991. One of its services, PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.Īnticipating the liberalization of the telecommunications industry in the Philippines a group of Filipino investors led by Orlando B. It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load. The company has introduced wireless offerings such as Smart Money, a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala (now integrated with Maya).

Smart's terrestrial wireless telephony service is being complemented by its satellite communication services Smart Sat and Marino which also serve the global maritime industry.

Smart offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE, and LTE-A networks, with 5G currently being deployed in multiple locations in the Philippines. Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., a telecommunications and digital services provider based in the Philippines. Smart Communications retail store in a mall.

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